Case study No. 05Cost per lead·Ongoing

Leads at $8, against a standard cost of $40.

Headline result
$8
 Cost per lead, against a $40 standard
$8
Cost per lead
$40
Partner’s previous standard
5×
More leads per dollar
I.The client

This agency partner had been buying leads at around $40 each. Quality was poor enough that agents dreaded follow-up.

II.The challenge

Expensive leads are one problem. Expensive leads that won’t pick up the phone are worse. The team had lost confidence in its pipeline, and follow-up had become a chore.

The aim was to cut cost and raise lead quality together, so the team would want to work the pipeline again.

III.What we built
i.The Acquisition Engine™ Campaign architecture and creative, qualifying funnel, lead exclusivity controls.
ii.The Growth OS™ CRM pipeline, speed-to-lead automation, routing and calendar booking.
iii.Custom AI Instant response and qualification agent, plus automated appointment reminders.
iv.The Partner Suite™ Weekly performance reviews, plus offer and follow-up optimization.
IV.Results

One-fifth of the previous cost per lead, with quality the team was keen to follow up.

Cost per lead
$8
 Against the partner’s standard $40.
Cost reduction
−80%
 Per lead, at higher quality.
Leads per dollar
5×
 The same budget buys five times the pipeline.
Cost per lead, in dollarsPrevious standardWith Built to Scale™
Cost per lead
$40
$8
Exhibit: unedited message thread from the partner.
Exhibit: unedited message thread from the partner.
V.In their words
“We’re actually excited to follow up. This is exactly what we needed, honestly.”
Agency partner

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