Case study No. 01Cost per lead·One month

146 exclusive leads in one month, at $4.72 each.

Headline result
$4.72
 Cost per exclusive, pre-qualified lead
146
Exclusive leads
$689.70
Total ad spend
3.05%
Click-through rate
I.The client

An established partner on the Built to Scale™ system wanted to push volume through its highest-cost period of the year.

II.The challenge

Peak season is a hard period for acquisition. Attention is scarce and costs usually climb. The goal was to grow lead volume month over month while bringing cost per lead down.

III.What we built
i.The Acquisition Engine™ Campaign architecture and creative, qualifying funnel, lead exclusivity controls.
ii.The Growth OS™ CRM pipeline, speed-to-lead automation, routing and calendar booking.
iii.Custom AI Instant response and qualification agent, plus automated appointment reminders.
iv.The Partner Suite™ Weekly performance reviews, plus offer and follow-up optimization.
IV.Results

Volume up 50.5% on the prior month, while cost per lead fell 41.4%.

Exclusive leads
146
 Pre-qualified, in a single month.
Lead volume
+50.5%
 Compared with the prior month.
Cost per lead
−41.4%
 Down to $4.72 per lead.
Indexed against the prior month (prior month = 100)Prior monthWith Built to Scale™
Lead volume
100
150.5
Cost per lead
100
58.6
Exhibit: monthly account report. 146 leads, $4.72 cost per lead, $689.70 spend.
Exhibit: monthly account report. 146 leads, $4.72 cost per lead, $689.70 spend.

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