Case study No. 02Revenue·57 days

Kenny: 150 leads in 57 days, and $60,000 in new revenue.

Headline result
$60K
Revenue added in the first 57 days
150
Leads generated
$8.11
Cost per lead
$1,216
Total ad spend
I.The client

Kenny was already running his own campaigns before he came to us. He didn’t need more activity. He needed a system that produced consistent volume at a cost he could plan around.

II.The challenge

His self-managed campaigns produced leads, but at a cost and volume that couldn’t support growth. Each new lead cost too much, and too few came in to keep his calendar full.

The brief was to replace the campaigns with a complete system that would show results in weeks, not quarters.

III.What we built
i.The Acquisition Engine™ Campaign architecture and creative, qualifying funnel, lead exclusivity controls.
ii.The Growth OS™ CRM pipeline, speed-to-lead automation, routing and calendar booking.
iii.Custom AI Instant response and qualification agent, plus automated appointment reminders.
iv.The Partner Suite™ Weekly performance reviews, plus offer and follow-up optimization.
IV.Results

Lead volume up 87.5% and cost per lead down 64.2%, against his own previous campaigns.

Revenue added
$60K
In the first 57 days on the Built to Scale™ system.
Lead volume
+87.5%
Against campaigns run before partnering.
Cost per lead
−64.2%
Down to $8.11 per lead.
Indexed against prior campaigns (prior = 100)Prior campaignsWith Built to Scale™
Lead volume
100
187.5
Cost per lead
100
35.8
Exhibit: account report. 150 leads, $8.11 cost per lead, $1,216.49 spend.
Exhibit: account report. 150 leads, $8.11 cost per lead, $1,216.49 spend.

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