We Engineer Growth Infrastructures That Scale Your Service Business

Built by an architect who understands systems,

not just campaigns

We'll audit your pipeline, backend, and sales system.

The Built to scale™ System

We transform ordinary service businesses into scalable empires with a pipeline that runs itself - and a backend built to scale or sell.

The Acquisition Engine™

Your 24/7 client-getting machine. Built to generate trust, not traffic. Engineered to qualify, not just capture.

The Growth OS™

Custom backend built to scale: automations, workflows, scheduling. One system. One login. Zero chaos.

The Empire Partner Suite™

Weekly growth strategy, conversion consulting, offer optimization. You don't just get leads. You get leverage.

Built for Scale, Designed for Exit

We don't just build campaigns. We build empires.

Every system we install is exit-tested, timeline-compressed, and founder-liberating.

This is architecture, not agency work.

We engineer the growth infrastructure your business should have had from day one - systems that scale with or without you

our Testimonials

See what our partners, past and present, have to say

Massive shoutout to Brian from Sore Thumb. Since I've been working with Brian, my client base has gone absolutely out of this world! In two and a half months, he's gotten me more clients in those two and a half months than I've gotten myself in the past 4 years haha it's actually no joke. We're in the process of closing a deal that will give us over 150 sites, and this is all from Brian. One of the biggest things from Brian is his support. I feel like he's there 24/7, so yeah, thanks so much Brian keep up the amazing work.

Ryan Marriott

Owner | Lion Cleaning Group Ltd.

Working with Brian and Sore Thumb Agency has been a total game-changer for us. We used to spend hours a day chasing leads, now they come to us, automatically. Brian set up a system that consistently brings in qualified commercial prospects, with decision makers. It’s hands-off, it works in the background, and it’s allowed us to focus on what we do best - serving our clients and closing jobs. If you’re a service business looking to grow, Brian’s the real deal.

Alan Diamond & Mason Silvia

Co-owners | Squeegee Squad Palm Beach

Having recently started with the Sore Thumb team, we’ve seen a huge boost in our sales. The team are very professional in all areas and take on board everything we say.

Carlos Alvarez

Director | JAN-PRO

Brian has been great to work with. Communication is always there. I'm happy with the amount so far, financially it just makes sense for me.

Seth Fenn

Owner | CURA Pest & Termite

Empire Results

From operator to owner.

Service Business Empire

$240K added to pipeline

+ 80% founder workload removed. Built automated onboarding, streamlined operations, and created scaleable systems.

Authority Brand Transformation

$129K in qualified pipeline

+ industry positioning that runs 24/7. Transformed from commodity service to market authority with systems built to scale.

Scalable Business Architecture

$42K in new opportunities

+ backend systems that freed the founder from daily operations. Built for growth, designed for exit.

Targeted Growth Engine

$7K In New Deals

+ targeted outreach system that landed 7 high-ticket deals in just 4 days. Built for speed, designed to remove the founder from day-to-day prospecting.

If we don't find $100K+ in lost revenue or missed opportunity —

we'll map out your entire growth architecture for free.

A Message From

Brian O'Neill

Founder | sore thumb agency

As a trained architect, we learn that every structure needs three things: a solid foundation, integrated systems, and the ability to handle growth without collapse.

When the firm I worked for went bankrupt, I realized businesses need the same thing - most just build campaigns instead of infrastructure.

I had to pick up a full-time job in a donut shop in Central London, just to make ends meat, and so it could also fuel my journey into entrepreneurship.

This struggle forced me to figure it all out and stand out amongst the crowd.

Now I apply architectural principles to business growth - engineering systems that scale predictably and sustainably.

From then to today, we follow a value at Sore Thumb.

You guessed it - Stand Out Like One.

With this embodied into our whole team and culture, we spread this mindset into your brand. We demand more from ourselves each and every day, which will inevitably push your brand in the right direction.

This is something you will feel and embrace from day 1 no matter how we are serving you.

So my message to you is simple – It's my duty to make you stand out like a Sore Thumb. It's what we do.

I would be forever grateful for us to cross paths through this journey and hopefully form a bond within a partnership, no matter how big or small.

Hope to speak soon, until then…

What Services Does Sore Thumb Offer?

We build scalable business infrastructure - not just marketing campaigns. The Built to Scale™ includes automated client acquisition, streamlined operations, and systems built for scale or sale.

Do You Work With Any Of Our Competitors?

No. We build market-dominant authority brands. We offer area exclusivity because we're building your empire, not managing a portfolio.

Do We Work With Anyone?

Who qualifies for our Built to Scale™ system? Founder-led service brands doing $300K-$5M annually who want infrastructure, not just income. You must be ready to build a business you can eventually sell, scale, or step away from.

What Separates Us From Other ‘Agencies’?

We build legacy brands, not just cashflow offers. While others sell tactics, we install the infrastructure your business should've had from day one. This is system transfer, not client work.

How Much Does It Cost?

It’s totally bespoke based on your current position. However, each service mathematically and analytically results in maximum profitability and ultimately streamlining your revenue growth.

Very few qualify for our highest ticket DFY Offer, so I am sure the price will be a total steal.

Do You Have Success Stories?

Scroll up and review. They never find…

You can also check out our posts and highlights on any social media platform.

It doesn’t get any better than the results we have.

How Do We Communicate?

Upon onboarding, you will be added into a Slack channel with our entire team with direct access to book calls in our calendar.

Our only request, if it can be a message or email, please do so there.

We know how valuable time is and want to respect it. Same goes on our side.

What If I Keep Doing What I’m Doing?

Unfortunately, you will keep getting what you’re getting. You wouldn't be here if you wanted to what you're currently getting. If you want to grow and scale, you need a team. We are that team at the cost of one person’s salary.

You don’t know what you don’t know and like our values, you must grow and remain on the offers always.

How Much Time Must I Commit?

We do request 60 minutes of your time upon onboarding which I am sure will be the most valuable 60 minutes you had all year.

Then a monthly hour round-up and check-in.

If we are close, a coffee is always a pleasure, like the old times before zoom.

This website is administered and managed by Sore Thumb Agency.